Graeme Budler against Stuff

Case Number: 3746

Council Meeting: 3 June 2025

Decision: Not Upheld

Publication: Stuff

Principle: Accuracy, Fairness and Balance
Comment and Fact
Headlines and Captions
Discrimination and Diversity
Confidentiality
Corrections

Ruling Categories: Balance, Lack Of
Comment and Fact
Confidentiality
Discrimination
Apology and Correction Sought
Headlines and Captions
Unfair Coverage

Overview

1. Graeme Budler has complained about two stories by Stuff published on April 11, 2025 and April 22, 2025 headlined, respectively, Homophobia, racism, porn’: ex-students slam school under assault investigation cloud and School hits back over ‘unverified, anonymous, second-hand allegations’.

 

The Article

2. The articles report complaints by current and former students of KingsWay, a state-integrated Christian school near Auckland, about “a wide-ranging list of concerns”. KingsWay has a roll of about 2000 students with a primary campus in Silverdale and a secondary campus in Red Beach. The complainant is the school’s Executive Principal.

3. On April 9 it was reported that police were investigating allegations of assault against a teacher at the school. The teacher was on paid leave over what the school said was the use of “outdated disciplinary practices”.

4. Following that story “multiple former students” contacted Stuff and it ran the April 11 article, not using their real names, which included allegations such as: a teacher had grabbed two students by the neck and “dragged them down a flight of stairs”, a staff member told a student whose loved one had committed suicide that they were in hell, other teachers had said LGBTQ+ people were going to hell, and one teacher had been caught viewing pornography on school grounds. The students claimed their experiences were at odds with the school’s mission to be a Christian community that nurtures young people and provides a safe environment. Mr Budler was reported as saying he was unaware of the concerns but also that to the best of his knowledge the allegations “are erroneous, inaccurate and/or exaggerated”. He declined to be interviewed.

5. On April 22, Stuff ran a follow-up story containing claims from more than 20 students who had by then shared their stories. April 22 was the Tuesday after Easter. The article reported on a recording of a teacher talking in a lesson about struggling with pornography and “the demon of lust”, claims of teachers giving “homophobic tirades” and a “deeply misogynistic culture” at the school, and the story of a Year 13 student given the pseudonym of “Anna” to protect her identity, who had to apologise to an “informal assembly” when she found she was pregnant.

6. Mr Budler emailed Stuff his complaints about the April 11 article and supplied material that was used in the April 22 article, including an insistence KingsWay has a loving and caring culture based on “Christian beliefs”. He stressed the schools above average academic record, an independent survey that praised its “nurturing” pastoral care, and its annual wellbeing survey that showed it performing better than national averages in similar surveys. The school had collected and supplied 107 verified responses praising the school and rejecting the allegations, several of which were published.

The Complaint

7. Graeme Budler’s complaint is extensive and references a series of supplied email exchanges with Stuff, some of which were also sent to the school’s lawyer and/or the school community. His concerns relate to not only the articles but to the journalist’s interactions with him and Stuff’s correction process.

8. Mr Budler makes his complaint under six principles – Principle (1) Accuracy, Fairness and Balance, Principle (4) Comment and fact, Principle (6) Headlines and Captions, Principle (7) Discrimination and Diversity, Principle (8) Confidentiality, and Principle (12) Corrections. Having reviewed the details of the complaint, we will consider it under all those principles except Comment and Fact.

9. KingsWay’s first complaint to Stuff came from the school’s associate principal on April 11. He asked that quote marks be used in the headline alleging homophobia, racism, and porn; denied Mr Budler had said he was unaware of homophobia concerns; and asked how Stuff had verified that the people contacting them were ex-students because the school has had people impersonating ex-students in the past.

10. Mr Budler’s initial email to Stuff was at 10.19am on April 16, after a comprehensive email by the reporter on April 15, answering the school’s questions and asking for a response to further concerns from students who had come forward. The complainant claimed Stuff’s reporting was “partial and distorted”. He noted two upheld NZ Media Council complaints against Stuff for its reporting on another Christian school and suggested it showed a pattern of bias against Christian organisations. 

11. The email affirmed the importance of journalism’s efforts to “shine a light” before listing a series of complaints, including:

  • the use of the term “mass allegation investigation” when other media had specifically said four students had complained about the teacher being investigated by police.
  •  Stuff’s “inflammatory and sensationalist headline” based on the unverified claims of just two students. Mr Budler notes no student used the words “racism” or “homophobia” and while quote marks were later added around the strongest words, the damage had already been done.
  •  Stuff’s failure to note the misquote it had corrected, and the quote marks it had added to the headline after KingsWay’s first letter.
  •  Stuff’s failure to explain how it was verifying the ex-students were who they claimed to be; its “one-sided” lack of positive experiences from KingsWay students; and the omission of its strong data on student care, wellbeing and achievement.

 
12. Mr Budler asked for an apology, a corrections note on the story, an explanation of how the former students’ identities were verified, a new headline, and that positive student voices and achievements added to the article. He further asked that any future reporting “use clear, proportionate and factual language”, “positive voices to offer a more accurate, balanced picture”, and details of the school’s student achievement and wellbeing.

13. He went on to detail the school’s “longstanding history of strong student achievement and high levels of student care and wellbeing”. He referred to NCEA pass rates that “far exceeded the national average”, an annual student wellbeing survey showing 8.3/10 students feel safe or very safe at school, wellbeing teams across the school, three school counsellors, an online wellbeing tool, and more. He said, “We had an independent external agency conduct an independent review into student wellbeing and safety in 2024” that found, amongst other things, that “All participants emphasised ‘nurturing’ and ‘relational’ as signature characteristics of pastoral care and student management at KingsWay school.”

14. A series of emails were exchanged on April 17. Two details from an email sent by Mr Budler at 10.19am are noteworthy. After confirming the school would be laying a complaint with the NZ Media Council due to Stuff’s “biased, sensationalist and unfair” reporting, he said it had asked its community for positive experiences. He asked, “please be accurate and balanced in your reporting and include that 60 people with positive experiences have come forward in six hours compared to the 20 you claim have been in touch with you in six days”. Second, Mr Budler noted it was the day before Good Friday. “I, and the rest of the school leadership, will be away over Easter and taking part in activities, and will not be on email to respond to urgent requests. Please respect that we are observing an important and sacred religious holiday in the Christian calendar and put any further requests to us after this period”.

15. At 3.52pm the reporter came back with “one further aspect I would like to put to you for comment”. She apologised for the lateness but said it had “taken a while to sift through all the concerns and identify specifics”. She gave the details of “Anna” and the “informal assembly”, quoting two unnamed sources. The email ends, “As Easter weekend is approaching, I would welcome your prompt response.”

16. At 4.25pm Mr Budler replies saying she emailed “seven minutes before Easter so of course I’m unable to look into this”. He gives an “initial response” in quotes, which repeats a previous comment that “It’s difficult to respond to unverified, anonymous, second-hand allegations, and to litigate them through the media is contrary to our beliefs and standards”, adding an invitation for complainants to contact the school. He asked Stuff to hold off until after Easter and say he will look into the allegations on Tuesday. The reporter replies, saying she wanted to give him the opportunity to respond before Easter as promised. Stuff would publish as planned and welcomed any further comment. She notes, “Please note it is not corroboration of the facts that is required, we have those confirmed: I am not asking you to spend time establishing them, I am simply offering you the opportunity to respond to the upset the former students express.”

17. Stuff published its second story the next Tuesday, April 22, and Mr Budler raised further issues that day, as well as repeating his initial complaints. He thanked Stuff for a more balanced story but said the story doesn’t fairly reflect the school and asks for a supplied quote to be used near the top of the story. He challenged a line that read: “He said in 2024 the school had an independent external agency conduct a review into student wellbeing and safety, though did not say what had prompted it”. Mr Budler said it was part a regular review cycle and he expressed concern the reporter was not interested in corroboration of the claims made by “Anna”.  “We can prove to you that your reporting is categorically inaccurate by showing you correspondence confidentially and off the record. Considering the wellbeing of the person and family involved we don’t wish this to be quoted publicly in your article; we simply ask that you remove the allegation from the article. If you do not, we will be making a Media Council complaint,” he wrote.

18. The Council has recorded the core parts of the correspondence between Mr Budler and Stuff because these are the issues at the heart of his complaint. In the complaint itself he stresses Stuff saying it wasn’t interested in corroboration of “Anna’s” allegations when they were incorrect, that he was not given a proper right of reply in a fair timeframe. He accuses Stuff of “cherry-picking” parts of his written responses that made KingsWay look “defensive or dismissive”. More balanced quotes weren’t used and the sentence about the external review implied “something nefarious may have prompted it”. As of April 29, they had not corrected that sentence even though they said they had. Finally, Stuff had not apologised for failing to provide a reasonable right of reply or for misrepresenting the school.

The Response

19. Responding to the complaint, Stuff says in the wake of its initial report of a police investigation into a KingsWay teacher, “dozens” of former and current students made contact raising concerns about the broader culture of the school, including claims of homophobia, racism, misogyny, and ableism. The school has a roll of about 2000 students and is in receipt of $14.6m in government funding, so reporting the allegations was in the public interest.

20. Throughout its reporting, Stuff has consistently sought comment from the school and offered a right of reply multiple times. It rejects the claims of imbalance, saying the complainant misunderstands what balance means in the context of news reporting. It means the right to address allegations, not balance negative experiences with positive ones. “Mr Budler seems to conclude that thousands of students having not complained de-legitimises the concerns of those who have”. It denies the accusation of anti-Christian bias and says it would have reported such claims at any school.

21. In an April 15 email explaining her journalistic process, the reporter explains how identities were verified, why anonymity was given on a case-by-case basis, and why she would leave it to the students to decide whether they wanted to complain directly to the school. “I appreciate it must be difficult to be in the school's position. That does not render the reporting unjustified, nor untrustworthy,” she wrote.

22. Regarding the April 17 story, Stuff in its response stands by its use of the term “mass allegation investigation” as “defined by police and Oranga Tamariki as involving four or more complaints. This is the case here”. It notes when the school specified the number of students who had complained of assault, Stuff added that to the story.

23. It considers the headline fair and accurate but acknowledges quote marks were added at the school’s request to make clear the allegations made were unproven. At the time Stuff did not consider it worthy of a clarification note on the story, but “one was added later, after concerns were raised by the school. No other corrections or clarifications to the story were required”.

24. Stuff says the sources raised their concerns with it because it was Stuff that broke the story of the assault investigation and continued to investigate. “Stuff knows the identities of the complainants, who asked for their names not to be used because they express concerns of a backlash from the school and its community”. Some claim their complaints to the school have been dismissed, while others feel traumatised. Mr Budler has repeatedly requested the identities of the students, but Stuff has a duty to protect its sources.  

25. It stresses that, despite the complainant’s repeated assertion, Stuff has not explained how it has verified the identities of the students, the reporter did precisely that on April 15. It quotes her email: “The identities of the former students have been verified through various pieces of evidence they have provided which we have cross-referenced against other publicly available material. Notwithstanding the fact that it is not beholden on us to explain our methodology, I can confirm to you that some of the examples of proof provided to us are correspondence from the school, school photographs, alumni group membership, and the like, and that these are then cross-referenced against other material. It may be the case that the school has had issues with people "masquerading" as former students. That is not at issue here.”

26. Stuff says it is up to the school whether it believes the students, but it has “no concerns about the legitimacy of its sources and their allegations having undertaken a thorough vetting process, as described”.

27. On the April 22 story, it said it sought comment from Mr Budler before Easter began, in line with its agreement. Stuff was satisfied it had corroborating accounts of “Anna’s” pregnancy story from “other students”. Mr Budler was entitled and invited to provide additional information, “however the predominant right of reply related to the upset expressed by Anna and others”.

28. Stuff says it extended the deadline for Mr Budler’s response to midday the following Monday. “News is a 24/7 operation and 3.5 days to respond to a request, even over a long weekend, is significantly longer than would ordinarily be given, and we reiterate that there was significant public interest in the reporting of these claims”.

29. Stuff notes Mr Budler found time to issue “a fulsome immediate response” to a former student who complained about an incident that led to another Stuff story about the school. Further, Stuff is prepared to correct any in accuracies in its reporting, but the proof that “Anna’s” claims are incorrect has never been forthcoming from the school. Stuff acknowledges Mr Budler says that is because the school does not want to debate the issue publicly out of respect for the family but adds that it has checked and “Anna” stands by her statements.

30. Stuff rejects the assertion its wording around KingsWay’s external review implies “nefarious” implications. It merely stated the school did not say what had prompted the review and when the school said, after publication, it was part of an annual review cycle, it moved to add that to the story. “Regretfully, while it had been added, the story was inadvertently not republished. This was rectified promptly as soon as it was brought to our attention”. It has apologised to the school for that delay.

31. Stuff also rejects claims of “cherry-picking”. Stuff has been contacted by more than 30 complainants with allegations against the school. This second story is angled around the school’s rejection of the previous allegations and presents the school’s position by including some of the positive quotes supplied. More than 1000 words are spent giving the school’s views. No corrections were made to the story as no factual inaccuracies have been identified (it did not consider adding the line about the external review being part of the annual review cycle as a “correction”).

32. Through all the reporting, Mr Budler repeatedly declined to be interviewed. Stuff sent questions in writing and reported “prominently and accurately” a significant amount of the written material he provided.

The Discussion

33. It is noteworthy that the numerous emails between the school and Stuff have been mostly polite and considered. Both parties have stressed the importance of journalism than shines a light on issues of concern; the complaint has arisen because the parties disagree on whether the process followed and articles are fair.

34. From the start, we would acknowledge that schools are an important part of life in any community and take on the care of children, so their actions are always a matter of significant public interest. A school of this size that is in receipt of $14.6m of taxpayer funds is of particular note.

35. Under Principle (1), the complaint revolves around fairness and balance. But it involves various specific concerns.

36. The use of the words “mass allegation investigation” is unusual but not inaccurate. It is used by authorities, including police, to describe claims of offending involving three or more children. Useful journalism typically strives to remove jargon and to be as precise as possible, so it is an odd choice. The phrase could be read by average citizens to involve many more than the four children involved in this case. But it’s not unfair to use a technically correct term and Stuff rightly added the precise number when the school raised that point.

37. Stuff added quotes to the headline to remove the suggestion the claims of homophobia, racism, and porn were established fact (though more on that later), under Principle (6) and removed the word “homophobia” from a line where Mr Budler was quoted saying he was not aware of the concerns raised by these students. It seems he did not know of the specific concerns but was naturally aware of wider concerns with beliefs that, for example, see homosexuality as a sin. It’s best practice to be as transparent as possible with any edits, especially when they stem from a complaint by the object of the story. So, it’s good to see Stuff acknowledged the early headline change (though not the other edit), even if it was five days late. The Media Council has been strict on requiring media outlets to correct transparently, and Stuff should note that, but in this case, we consider the delay in adding the note to the story to be minor issue below the threshold required to uphold a complaint.

38. On both these issues we note Stuff eventually did the right thing, but we also note that even on minor issues, it shouldn’t require repeated efforts by a complainant to get to the desirable result.

39. Further, Mr Budler thinks Stuff has been unfair in not explaining how it verified the identities of the people who came to them with complaints. In fact, Stuff on April 15 gave a full and clear explanation about how it checked emails, school photos, and alumni groups to establish the concerned students had been or still are at the school. Stuff has been admirably transparent in explaining its process to the complainant and is correct in saying it had a duty to protect its sources especially where they fear a backlash from the school community.

40. Regarding balance, the Media Council does not think Stuff is guilty of “cherry-picking”. While it cannot publish all the details from the thorough emails sent by the school, in the April 11 story Mr Budler responds to the complaints over five paragraphs and more are spent explaining the school’s philosophy and complaints process. But most of the balance is achieved in the April 22 article, once KingsWay has sent long and detailed replies to the reporter’s questions. The school asks Stuff to include some of the positive voices and details of the school’s achievements and commitment to wellbeing, and it does, at some length. Stuff says that out of fairness it gives Mr Budler more than 1000 words. The complainant says Stuff omitted to include data on student care and achievement. No news organisation could make space for all the information provided, but Stuff did use a representative sample and did not omit it from its reporting.

41. As Stuff says in its response, balance in news does not mean if X people say something is bad, a media organisation is required to report Y people saying something is good. The public expectation is that it’s normal for all students to feel safe and nurtured at school, something KingsWay itself aims for. So, balance is not achieved by placing “positive voices” alongside a school’s critics. Balanced news comes from giving voice to people who raise serious concerns and then giving a fair right of reply to those specific concerns.

42. Mr Budler had multiple chances to put his side of the story and did so politely but vigorously. Stuff made extensive use of the arguments he provided, as they should. Readers could be in no doubt about KingsWay’s views on the issues and Stuff’s reporting. Though the complainant might not like the quotes and angles chosen, readers were given a significant amount of information from the school’s perspective and would have been quite able to come to their own conclusions about the allegations. While Mr Budler disputes the tenor and some details of the allegations, no evidence of factual errors has been provided and there’s no doubt he was given – and exercised – his right of reply. The Media Council notes he declined the invitation to be interviewed and the chance to say more on the record.

43. Mr Budler said the use of the words “though did not say what had prompted it” gave a “nefarious” tone to the school’s use of an independent agency to conduct a review into student wellbeing. The Media Council agrees that line casts shade on the review without any evidence and leaves the reader with the sense it knows more than it does. It was unnecessary, but it technically correct and we do not consider it unfair under Principle (1).

44. The complainant raises concerns around the way Stuff handled the story of “Anna”. This is considered under Principle (8), as well as Principle (1), as the former principle requires publications to take reasonable steps to satisfy themselves their sources and the information they provide are reliable.

45.  In this case, Mr Budler was approached for comment about “Anna” at 3.52pm, the day before Good Friday. He had asked Stuff earlier in the day to respect his observation of a religious holiday and save further requests until after the holiday. He replied at 4.25pm saying he did not have time to look into the case before the Easter break. He supplied a generic statement but asked Stuff to hold off publishing until the school could investigate on Tuesday. Stuff replied at 5.15pm saying “it is not corroboration of the facts that is required, we have those confirmed”. Mr Budler says the school has proof “Anna’s” claims are inaccurate and because Stuff published Tuesday morning, it did not have the chance to reply. The implication of Mr Budler’s complaint is that Stuff’s lack of interest in corroborating facts from the school lacked balance and it should have taken the reasonable steps of waiting until the school had a chance to investigate the claims on Tuesday.

46. Without seeing the school’s claimed proof, neither Stuff nor the Media Council can know if waiting would have changed the article. If the school, as it says, does not want to get into a he said/she said debate with “Anna” and her family, it would not have been able to provide the evidence even if Stuff had waited. Having said that, Stuff had a full story of other complaints and KingsWay’s responses to them. There was nothing stopping Stuff holding the “Anna” part of the story until the school had time to look into the claims and reply specifically to her concerns, which were significant. This was not a natural disaster, for example, where waiting is not an option. Stuff had sources, but no proof of “Anna’s” story and could have taken more care. A third story could have been run later, and it might not have been in the position where it is facing an accusation of potentially inaccurate reporting.

47. Ultimately though, urgency and debatable manners are not grounds for a complaint to be upheld under either principle. Stuff had two sources in agreement, significant amounts of material from the school stressing the caring and supportive nature of the school that balanced “Anna’s” alleged experience, and did give Mr Budler more than three days to respond. It had taken reasonable steps and given Mr Budler the chance to provide balance.

48. In this matter we’re faced with conflicting rights. The school has the right to observe a religious holiday and not enter a ‘he said/she said’ debate with “Anna”. The current and former students, including “Anna”, have the right to voice their concerns about KingsWay. Stuff has the right to publish their claims in a timely manner, especially if they are corroborated by multiple sources. Despite Mr Budler’s request, it cannot be expected to remove “Anna’s” claims and silence her without proof of error.

49. Mr Budler’s suspicion that Stuff is showing bias against Christian organisations brings us to Principle (7) and raises the question whether Stuff would have, say, waited more respectfully over Eid al-Adha for a Muslim organisation to reply or over Passover for a Jewish organisation. Only Stuff can answer that, but its reference to Easter as a “long weekend” misses Mr Budler’s point that it is a sacred holiday for his community. On the other side of the coin, this also raises the question of how long Stuff would have needed to wait to show sufficient respect; through the three religious days of Easter or the four-day public holiday period? Stuff is correct that the 3.5 days it gave Mr Budler to respond is a generous amount of time for a daily news organisation. Considering this through the lens of our principles, religion is a legitimate subject of news reporting when it is in the public interest and is done without gratuitous emphasis. In this case the students’ complaints are undoubtedly in the public interest and the religious issues involved are central to their concerns, not gratuitous.

50. With the “Anna” story overall, Stuff has the editorial discretion to decide what it thinks is appropriate and fair and its decisions, while debatable, are not in breach of our principles.

51. The headline uses eye-grabbing language and without quote marks could have been in breach, but the quote marks were added several hours after publication. Even with the quote marks, the headline is problematic. Quote marks imply that the specific words have been used, and Stuff has put itself at risk under Principle (6) by putting words that were never specifically said in quote marks. Having said that, while some of the precise words were not used by the students, the experiences they describe fit within broad, acceptable definitions of those words, so, although some members expressed disquiet about the loose use of quote marks, we do not uphold the complaint under Principle (6).

52. We have discussed the corrections under Principle (1) and while we repeat the point that Stuff should not have hesitated to note any changes to the story prompted by a complaint, they are minor changes that do not warrant an uphold.

53. The Media Council notes Mr Budler made other requests of Stuff, including placing a particular quote high up in the story and generally re-writing it to be fairer. But an independent press decides, within the bounds of our principles, which quotes and information to use and is not dictated to by any of its sources.

Decision:  Reviewing the reportage of this story through the lens of this complaint raises are few issues for Stuff to consider including the troubling headline, the late correction note, and the “did not say what had prompted it” addition. However, the concerns are at the lower end of the spectrum. The complainant’s core concerns do not reveal any breach of Media Council principles, so the complaints under Principles (1), (6), (7), (8), and (12) are not upheld.

Council members considering the complaint were Hon Raynor Asher (Chair), Jo Cribb, Judi Jones, Marie Shroff, Alison Thom, Richard Pamatatau, Hank Schouten, Rosemary Barraclough, Scott Inglis, Tim Watkin

 


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